Interesting interview with Matt Cutts with some info on what he views as reasonable linking techniques:
Matt Cutts Interviewed by Eric Enge
Wednesday, June 18, 2008
Stone Temple Consulting - Matt Cutts Interviewed by Eric Enge
WebmasterWorld Supporters Forum - Significant Traffic Declines For Short Search Terms
Good thread on changes in Google for short term searches, the suggestion is that longer keyword phrases will work better compared to two keyword phrases (paid supporters forum):
Significant Traffic Declines For Short Search Terms
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