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Monday, July 13, 2009
Friday, November 21, 2008
SEOBook - The Art Of The SEO Proposal
Concise article providing tips and advice on creating an SEO proposal for clients and maintaining ongoing work with the client:
The Art Of The SEO Proposal
Search Engine Journal - 4 Tools Visualizing Domain Backlinks
Nice post about graph based tools you can use to investigate competitor backlinks:
4 Tools Visualizing Domain Backlinks
Thursday, November 13, 2008
Search Engine Journal - FireFox Addons to Explore Backlinks in Google Webmaster Tools
List of good addon tools to use to explore and identify links for your link building campaign:
FireFox Addons to Explore Backlinks in Google Webmaster Tools
Search Engine Journal - Link Building Reports That Make Your Client Happy
Article listing a number of methods you can use to produce a link building report for your clients:
Link Building Reports That Make Your Client Happy
Wordtracker - Father of Link Building, Eric Ward, Reveals His Link Building Secrets
Eric Ward provides a detailed link building interview, some real gems of advice are included:
Father of Link Building, Eric Ward, Reveals His Link Building Secrets
Friday, November 7, 2008
Link Building Best Practices - An SEO is Not a Link Builder
Interesting viewpoint of the differences SEOs and link builders have in terms of personality types:
An SEO is Not a Link Builder
Search Engine Journal - Backlink Research : Essential Checklist
Another great link building article by Ann Smarty of Search Engine Journal. Gives some good guidelines and tool links for examining your competitor's external links:
Backlink Research : Essential Checklist
SEOptimise - Are Google Now Penalising “Free Gift” Blog Reviews?
Interesting take on the possibly that Google is now penalizing some sites that set up gifts for reviews with links. Since this is one of the oldest traditional marketing techniques adapted online it seems like a penalty that would be a hand edit not automated by Google. How difficult would it be to decide what is a gift review? Time will tell:
Are Google Now Penalising “Free Gift” Blog Reviews?
Friday, October 31, 2008
SEO 2.0 Blog - The 7 Simplest Ways To Lower Your Bounce Rate and Get More Conversions
List of seven ways to help your bounce rate lower and increase conversions:
The 7 Simplest Ways To Lower Your Bounce Rate and Get More Conversions
That Pam Chick Blog - Scary SEO 2008 Presentation: Dealing with Unhappy Clients
Good outline of specific steps to take when dealing with an unhappy client:
Scary SEO 2008 Presentation: Dealing with Unhappy Clients
Get Elastic The Ecommerce Blog and Adviso Blog - New Features of Google Analytics
Detailed accounts of the new Enterprise Class features offered by Google Analytics, the Get Elastic post has video instructions included:
Get Elastic The Ecommerce Blog - New Google Analytics Segmentation Feature Rocks for Ecommerce
New Google Analytics Segmentation Feature Rocks for Ecommerce
Adviso Blog - Google Analytics rolls out Enterprise Class Features
Google Analytics rolls out Enterprise Class Features target="_blank"
Friday, October 17, 2008
Eric Lander's Blog - Google Sitelinks Research, Examples, Theories and Best Practices [Project Big Water]
Detailed article on theories behind Google sitemaps and how links are selected:
Google Sitelinks Research, Examples, Theories and Best Practices [Project Big Water]
Winning the Web - The 3 Strategies of Link Building - Why & How You Build Links
Good overview of the three main strategies most marketers focus on when building links:
The 3 Strategies of Link Building - Why & How You Build Links
Marketing Pilgrim - Free Online Reputation Management Beginner’s Guide
Good list of tools to help you manage your online reputation:
Free Online Reputation Management Beginner’s Guide
Friday, October 10, 2008
Search Engine Guide - A Case Study of SEM Campaign Failure and Client Refunds
Interesting case study of unhappy clients in two separate PPC campaigns and how they were resolved:
A Case Study of SEM Campaign Failure and Client Refunds
SEOMozBlog - Link Forensics: Finding Shady Links Before Taking on New Clients
Good article on checking the previous SEO for prospective clients, some good advice on links checks and discovery of cloaking techniques:
Link Forensics: Finding Shady Links Before Taking on New Clients
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