Thursday, June 21, 2007

Corporate vs Small Businesses

I've been at the computer for a few hours this morning in SEOLand, checking SEM news and my regular research spots. I'm tired. Long week so far. You know, you wish it was Friday but its Thursday. You've got a new client you are working with and another client who needs a lot of extra attention, along with piles of work waiting for you. I'm not complaining though.

Working with small businesses can be a real challenge. I do prefer it to corporate SEM work, been there, done that. Seems that the higher up in the food chain the more difficult it is to get things done. Too many people to go through to get the ok to proceed. I've run into some corporate types who know just enough about SEM to think they know enough to tell you how to do things. And no, they usually don't know enough, just enough to cause problems with the project. If they are smart they listen, if they aren't they insist on what they want. Never ceases to amaze me when people hire you as the expert but do not put their trust in you.

Small businesses I find more reasonable overall. Yes, there is a lot of hand holding at times, more contact and more concerns but these folks are putting their income on the line in most cases, their business and its success reflects on them directly.

I work with small businesses because I like them. I like the idea that anyone can open a business and run it online with little funding and sheer determination. My parents both lived through and worked during the depression. Hard work. You find that happening with small business owners. It takes guts to believe you can be successful and take the challenge on your own. Its always interesting to me to see small businesses grow and succeed over time.

Social Media Marketing and Link Baiting

If you are looking for information on Social Media Marketing and Link Baiting Andy Hagen's Tropical SEO blog has good info available:

http://tropicalseo.com/category/link-baiting/

Tuesday, June 19, 2007

Yahoo! CEO Steps Down

Changes in store for Yahoo as their CEO steps down:

Search Engine Land
http://searchengineland.com/070618-162931.php

Threadwatch
http://www.threadwatch.org/node/15684