Great take on using local optimization for your web pages. Lisa Barone's article seems like a no brainer. You should always include local information in your web pages to gain local search engine traffic, and I agree, it should be part of what you do for any search engine optimization project:
Local Search Engine Optimization Doesn’t Exist
Friday, March 28, 2008
Bruce Clay - Local Search Engine Optimization Doesn’t Exist
Search Engine Guide - 8 Factors to Cover in a Competitive Analysis
Good article covering areas to focus on for competitive analysis of your online competitors:
8 Factors to Cover in a Competitive Analysis
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