Interesting viewpoint of the differences SEOs and link builders have in terms of personality types:
An SEO is Not a Link Builder
Friday, November 7, 2008
Link Building Best Practices - An SEO is Not a Link Builder
Search Engine Journal - Backlink Research : Essential Checklist
Another great link building article by Ann Smarty of Search Engine Journal. Gives some good guidelines and tool links for examining your competitor's external links:
Backlink Research : Essential Checklist
SEOptimise - Are Google Now Penalising “Free Gift” Blog Reviews?
Interesting take on the possibly that Google is now penalizing some sites that set up gifts for reviews with links. Since this is one of the oldest traditional marketing techniques adapted online it seems like a penalty that would be a hand edit not automated by Google. How difficult would it be to decide what is a gift review? Time will tell:
Are Google Now Penalising “Free Gift” Blog Reviews?
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