14th Colony Web Development blog: Google plexed over link buying

Well written post on the Google Paid Links debate. Matt Cutts spoke at the recent San Jose SES and again addressed this issue. To me it seems strange for an independent business to tell another an independent business what to do. Paid links from online websites have nothing to do with the organic search engine results in Google. Link building, yes; paid links, no.

Google plexed over link buying

Search Innovation: Talking vs Doing SEM

Over the years I've kept up on the latest research and articles offered up by the SEM industry. I tend to read a lot of information but I don't spend much time posting to forums or writing articles. I'm just too busy workwise. There are industry SEO's that spend huge amounts of time talking about SEM. It always makes me wonder who's doing the work for them? Yeah, if you've got a team of people doing the work of course you have time to talk. Me, I guess I'm more of the hands on type. There is nothing wrong with having a team of SEO's to build a strong SEM company. Personally I've always opted for keeping our business small. The SEO work is provided by me and the technical website review by my husband. Frankly we don't want to expand our business with staff members. I need to know exactly what is happening with my clients step by step. More to the point I'd miss the hands on experience. Our company has outsourced optimization and technical website reviews for another company in the past. It was clear to me the company was big enough that the real work was being done by people like us. I have to say I just don't want that for myself. Granted it is harder to keep things organized, dealing directly with the clients and all, but I wouldn't have it any other way. Don't get me wrong, I do it all as the owner of Search Innovation Marketing. There is something to be said for being the visionary as president of the company and the person creating the source code hands on. So if you don't see me posting much in the forums or writing new articles it is because I'm too busy making client's websites successful in the search engines.

Redflymarketing.com PPC Articles

Three detailed PPC articles from Redflymarketing.com make good reading for those providing PPC services:

Do You Make These 12 AdWords Mistakes?

Dynamic Keyword Insertion - The Ultimate Guide

10 Ways To Increase Your Adwords Quality Score - A Mini Case Study