Interesting case study of unhappy clients in two separate PPC campaigns and how they were resolved:
A Case Study of SEM Campaign Failure and Client Refunds
Friday, October 10, 2008
Search Engine Guide - A Case Study of SEM Campaign Failure and Client Refunds
Labels:
PPC Article,
SEM Refunds
SEOMozBlog - Link Forensics: Finding Shady Links Before Taking on New Clients
Good article on checking the previous SEO for prospective clients, some good advice on links checks and discovery of cloaking techniques:
Link Forensics: Finding Shady Links Before Taking on New Clients
Labels:
Link Building
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