Focusing on Search Engine Marketing and the world of search engines including observations on search engine optimization, research, news and commentary. Search Innovation Marketing Blog is written by Daria Goetsch, founder and search engine marketing consultant for Search Innovation Marketing. Daria has been involved in search engine optimization since 1998. Visit http://www.searchinnovation.com
Interesting case study of unhappy clients in two separate PPC campaigns and how they were resolved:
A Case Study of SEM Campaign Failure and Client Refunds
