SEOExplore Search Engine Marketing Resources

For current search engine marketing information from Search Innovation Marketing please visit SEOExplore.com our Search Engine Marketing Resources Directory.

Search Engine Journal - Div ID=”Header” Different SEO Tactics

Good information about yet another tactic some SEOs use to add in keywords for value:
Div ID=”Header” Different SEO Tactics

Hamlet Batista dot Com - Long tail vs fat head optimization strategies

Good series by Hamlet Batista about optimization strategies, interesting stuff:

Long tail vs fat head optimization strategies – Part 1

Long tail vs fat head optimization strategies – Part 2

Long tail vs fat head optimization strategies – Part 3

WMW Paid Supporters Forum - When Employees Leave For Competitors

Discussion at Webmaster World Paid Supporters Forum. Thread talks about search engine marketing employees leaving companies after training and finding ways to keep trained employees on staff:
When Employees Leave For Competitors

Search Engine Wiki site

Make sure to check out Kalena Jordan's new website Search Engine Wiki. Kalena's been involved in search engine marketing forever and has compiled a great deal of information on the site. Here's your chance to become a Wiki editor and add quality information to this new Wiki site:

Search Engine Wiki

Search Innovation: Talking vs Doing SEM

Over the years I've kept up on the latest research and articles offered up by the SEM industry. I tend to read a lot of information but I don't spend much time posting to forums or writing articles. I'm just too busy workwise. There are industry SEO's that spend huge amounts of time talking about SEM. It always makes me wonder who's doing the work for them? Yeah, if you've got a team of people doing the work of course you have time to talk. Me, I guess I'm more of the hands on type. There is nothing wrong with having a team of SEO's to build a strong SEM company. Personally I've always opted for keeping our business small. The SEO work is provided by me and the technical website review by my husband. Frankly we don't want to expand our business with staff members. I need to know exactly what is happening with my clients step by step. More to the point I'd miss the hands on experience. Our company has outsourced optimization and technical website reviews for another company in the past. It was clear to me the company was big enough that the real work was being done by people like us. I have to say I just don't want that for myself. Granted it is harder to keep things organized, dealing directly with the clients and all, but I wouldn't have it any other way. Don't get me wrong, I do it all as the owner of Search Innovation Marketing. There is something to be said for being the visionary as president of the company and the person creating the source code hands on. So if you don't see me posting much in the forums or writing new articles it is because I'm too busy making client's websites successful in the search engines.

Sphinn - The difference between Employed and Independent SEOs

Interesting conversation about good vs bad of being an in-house SEO vs an independent SEO:
The difference between Employed and Independent SEOs