17 respected link builders share their knowledge on 40 factors that possibly influence the value of a link:
Link Value Factors
Friday, February 15, 2008
Wiep.net - Link Value Factors
Search Engine Land - When Linking Experts Go Underground
Eric Ward article about the link building industry and its need for decreasing the amount of public link building information:
When Linking Experts Go Underground
Friday, February 8, 2008
BlogStorm - Google Analytics Tutorials
Two part tutorial for advanced users of Google Analytics:
Advanced use of Google Analytics and the new interface
Google Analytics Tutorial Part 2
Sugarrae - 11 Experts on Link Development Speak Out
Excellent article containing link building advice from 11 experts, a must read:
11 Experts on Link Development Speak Out
Search Engine Land - A Bad Month For SEO's Reputation
Danny Sullivan covers the topic of SEO reputation along with a great list of posts and articles on the subject:
A Bad Month For SEO's Reputation
Thursday, January 31, 2008
Small Business Trends - Top Experts Dish with their Best Kept Marketing Secrets
Good list of marketing secrets helpful to SEO's and webmasters:
Small Business Trends - Top Experts Dish with their Best Kept Marketing Secrets
Gord Collins - In House SEO
Fascinating detailed article by Gord Collins on in house SEO vs professional SEO services for businesses. One of the better SEM articles I've read about our industry in a long time:
Gord Collins - In House SEO
Friday, January 25, 2008
WMW Paid Supporters Forum - When Employees Leave For Competitors
Discussion at Webmaster World Paid Supporters Forum. Thread talks about search engine marketing employees leaving companies after training and finding ways to keep trained employees on staff:
When Employees Leave For Competitors
Jim Boykin Blog - Link Buying: Reviewed and not Guaranteed is the line in the sand
Post on paid directories and guidelines suggested by Google:
Link Buying: Reviewed and not Guaranteed is the line in the sand
Thursday, January 17, 2008
Junta42 - Leveraging Social Media Sites for Search Engine Placement - Get Content Found
Solid info on how to get the most of social media blog posts for optimization purposes:
Leveraging Social Media Sites for Search Engine Placement - Get Content Found
Search Engine Land - When Small Businesses Shouldn't Act Like A Small Business
Good article about small businesses and their small business mindset about online visibility:
When Small Businesses Shouldn't Act Like A Small Business
Wednesday, January 9, 2008
SEO by the SEA - Google Patent on Anchor Text and Different Crawling Rates
Very detailed account of the anchor text patent by Bill Slawski:
Google Patent on Anchor Text and Different Crawling Rates
Search Engine Land - Google Hiring Investigator / Threat Analyst For Safety & Security
Barry Schwartz has a very interesting post at Search Engine Land about a new job position at Google which may entail some online reputation management:
Google Hiring Investigator / Threat Analyst For Safety & Security
Thursday, December 20, 2007
Search Engine Wiki site
Make sure to check out Kalena Jordan's new website Search Engine Wiki. Kalena's been involved in search engine marketing forever and has compiled a great deal of information on the site. Here's your chance to become a Wiki editor and add quality information to this new Wiki site:
Search Engine Wiki
Thursday, December 13, 2007
Search Engine Guide - 9 Paths of SEO Enlightenment
Good series by Stoney deGeyter, parts I, II and III:
Search Engine Guide - 9 Paths of SEO Enlightenment, Part I
Search Engine Guide - 9 Paths of SEO Enlightenment, Part II
and
Search Engine Guide - 9 Paths of SEO Enlightenment, Part III
Friday, December 7, 2007
Search Engine Roundtable - Google Declares War on Paid Links: But Why Now?
Extensive list of discussions about Google's Paid Links strategies. One of the newest changes is that Google is disallowing AdWords ads that mention selling PageRank:
Search Engine Roundtable - Google Declares War on Paid Links: But Why Now?
Search Engine Journal - How to Add Content to Wikipedia the “White Hat” Way?
Good overview on adding information to Wikipedia:
Search Engine Journal - How to Add Content to Wikipedia the “White Hat” Way?
Thursday, November 29, 2007
SEO by the SEA - Google Patent on Web Spam, Doorway Pages, and Manipulative Articles
Detailed information from Bill Slawski on a newly approved Google patent. I found the information under the section Individual Document Signals / History of the document very interesting. This certainly points to the algorithm picking up changes an SEO might make to the text of a web page. The "history of the document" and "anchor text" sections were very interesting as to what level of change on the page might trigger a flag by the search engines.
SEO by the SEA - Google Patent on Web Spam, Doorway Pages, and Manipulative Articles
Wednesday, November 14, 2007
Cre8pc.com - Are We Designing For The Human Experience?
Very interesting article by Kim Krause Berg on SEO and usability:
Are We Designing For The Human Experience?
Thursday, November 8, 2007
Search Engine Guide - Five Common Paid Search Mistakes That Can Sink Your Campaign
Good overview of the mistakes new PPC users can make when starting up a PPC campaign. Another great article by Jennifer Laycock:
Search Engine Guide - Five Common Paid Search Mistakes That Can Sink Your Campaign