Friday, April 25, 2008

Google Webmaster Central Blog - Best Practices When Moving Your Site

Post covers Google's best practices for moving your website, some helpful tips included here:
Best Practices When Moving Your Site

Search Engine Journal - 55 Quick SEO Tips Even Your Mother Would Love

Good reminder list of known optimization tips. Probably a few I don't totally agree with and many I do agree with. That i what is interesting in the search marketing world, we all see things in a different way:
55 Quick SEO Tips Even Your Mother Would Love

Friday, April 18, 2008

SEOBook - Rank Checker Tool for Firefox

Handy open source rank checking tool created by SEOBook, access from your Firefox browser. Check out the advanced features available:
Rank Checker Tool for Firefox

SEOlogs.com - View Public Stats for Thousands of Web Sites

The author shares his search techniques for finding Statcounter statistics online:
View Public Stats for Thousands of Web Sites

Netconcepts - SEO Title Tag 2.1.3 for WordPress

Nifty plugin tool to SEO your title tags in WordPress:
SEO Title Tag 2.1.3 for WordPress

Friday, April 11, 2008

SEOmeter.com - What Determines Search Engine’s Crawl Rate?

Good info in this post on what factors are involved in determining search engine crawl rates:
What Determines Search Engine’s Crawl Rate?

Search Engine Journal - Six Explosive Organic & Paid Link Building Tips

Good link building tips, especially liked the relevancy paragraph and his take on finding different related verticals through directory structure:
Six Explosive Organic & Paid Link Building Tips

Marketing Pilgrim - 12 Reputations Every Company Should Monitor Online

Interesting article on reputation with some ideas on how to manage the good and bad of your company or client reputation online:
12 Reputations Every Company Should Monitor Online

Friday, April 4, 2008

Nick Wilsdon - Reputation Management Explosion in 3…2…1…

Interesting discussion of the new SEMCompare website allowing customers of search engine marketing companies to rate their services:
Reputation Management Explosion in 3…2…1…

Google Analytics Data Sharing

If you are using Google Analytics and haven't done so already you might want to set your data sharing setting. I believe the default on this is to share your analytics information. Go to your analytics dashboard, click on the dashboard analytics sharing link (Edit Account and Data Sharing Settings) and choose "do not share" if you do not want your analytics information shared with Google. There is also an option to share with Google benchmarking and Google products or Google products only.

Google's Analytics Data Sharing Options FAQ states it will limit some of the tools that are available if you choose not to share your analytics information:
>>If you select "do not share my Google Analytics data" in your data sharing settings, you will not be able to use benchmarking and may not have access to specific ads-related features such as Conversion Optimizer.

Here's more info on how the data sharing works:
Google Analytics Data Sharing Options

Friday, March 28, 2008

Bruce Clay - Local Search Engine Optimization Doesn’t Exist

Great take on using local optimization for your web pages. Lisa Barone's article seems like a no brainer. You should always include local information in your web pages to gain local search engine traffic, and I agree, it should be part of what you do for any search engine optimization project:
Local Search Engine Optimization Doesn’t Exist

Search Engine Guide - 8 Factors to Cover in a Competitive Analysis

Good article covering areas to focus on for competitive analysis of your online competitors:
8 Factors to Cover in a Competitive Analysis

Thursday, March 20, 2008

Palmer Web Marketing - 25 Ways to Optimize for Local Search

Informative post on local search with some good tips for localized SEO:
Palmer Web Marketing - 25 Ways to Optimize for Local Search

Wordpress Crawl Rate Tracker Plugin and SEO Meter Tools

Hamlet Batista passed along these cool tools for tracking crawl rates:
BlogStorm - Wordpress Crawl Rate Tracker Plugin
and
SEO Meter

Search Engine Journal - Niche Marketing and Link Building Resources

Well written article with tangible ideas on niche link building:
Niche Marketing and Link Building Resources

Friday, March 14, 2008

SEOBook - Spying on Google: What is Spam? What is Relevant? Read This to Find Out

Aaron Wall discusses the Google Rater spam guidelines document found by an SEO Blackhat website member:
Spying on Google: What is Spam? What is Relevant? Read This to Find Out

Google Analytics Blog - Benchmarking now available plus additional opt-in settings

Google Analytics now has benchmarking available along with some opt-in settings:
Benchmarking now available plus additional opt-in settings

SEO Chicks - Yoda’s Ultimate Tool List Part 1: Competitive Research

Good article about tools used for competitive research:
Yoda’s Ultimate Tool List Part 1: Competitive Research

Thursday, March 6, 2008

Pole Position Marketing - Link Building Secrets Revealed

Pole Position Marketing has a very good article from experts in the link building industry. A good read with great tips:
Link Building Secrets Revealed

Hamlet Batista dot Com - Long tail vs fat head optimization strategies

Good series by Hamlet Batista about optimization strategies, interesting stuff:

Long tail vs fat head optimization strategies – Part 1

Long tail vs fat head optimization strategies – Part 2

Long tail vs fat head optimization strategies – Part 3