Friday, July 18, 2008

Johnon.com - Google Barters Backlinks to Show The Way

Good article I missed a while back on the nofollow debate and how Google is using posters to their help forums to help themselves:
Google Barters Backlinks to Show The Way

SEOMoz - White Hat Cloaking: It Exists. It's Permitted. It's Useful.

Interesting post and discussion about the levels of cloaking and Google's response to cloaking. Matt Cutts gets involved in the discussion as well:
White Hat Cloaking: It Exists. It's Permitted. It's Useful.

Friday, July 11, 2008

Bruce Clay - Bruce's Guide to Appropriate Use of Flash

Detailed article by Bruce Clay on the good and bad to be found with the new search engine capabilities of understanding Flash technology:
Bruce's Guide to Appropriate Use of Flash

Search Engine Journal - Explore Your Competitors’ Backlinks Beyond Yahoo Site Explorer

Ann Smarty has yet another link article with good info, this one provides two other search engines to use in your link building work beyond Yahoo Site Explorer:
Explore Your Competitors’ Backlinks Beyond Yahoo Site Explorer

Thursday, July 3, 2008

Graywolf Blog - Google’s Two Tiered Internet World Sinks to a New Low

Another debate on the Graywolf blog. This one centers on the new Google Trends for Websites tool showing your visitor trends compared to your competitors. This is a touchy subject for business owners and the fact that Google websites are not included in the information has made it even more controversial:
Google’s Two Tiered Internet World Sinks to a New Low

Search Engine Land - So, You Think You're A Search Engine Optimization Expert?

Well written article by Shari Thurow on what makes an advanced SEO. I like the comparisons between what the industry might view as the only way to be advanced (IT, programming background) vs the creative side (SEO copywriting, SEO skills) and the reality of multitasking that often means multiple people for multiple disciplines to get the job done:
So, You Think You're A Search Engine Optimization Expert?

Search Engine Land - Search Engine Land

In case you hadn't heard as of yet, Yahoo discontinued the Overture keyword tool. It appears they want you to use their Site Explorer tools instead:
Yahoo Officially Discontinued The Overture Keyword Suggestion Tool

Thursday, June 26, 2008

Graywolf Blog - Hey Matt Cutts Be Fair if You Are Going After Paid Links

Really interesting debate on Google's take of payment or product influence for blogger reviews. The debate revolves around items such as comp stays for travel reviews and free products for review vs paying a blogger up front for a review and link:

Hey Matt Cutts Be Fair if You Are Going After Paid Links

Bruce Clay - Advanced SEO is Traditional White Hat SEO

Lisa Barone's article on how traditional SEO still matters. I have to agree, but I also use different link building methods along with traditional and I think both can work. You just choose wisely and test to see what works long term:
Advanced SEO is Traditional White Hat SEO

Wednesday, June 18, 2008

Stone Temple Consulting - Matt Cutts Interviewed by Eric Enge

Interesting interview with Matt Cutts with some info on what he views as reasonable linking techniques:
Matt Cutts Interviewed by Eric Enge

WebmasterWorld Supporters Forum - Significant Traffic Declines For Short Search Terms

Good thread on changes in Google for short term searches, the suggestion is that longer keyword phrases will work better compared to two keyword phrases (paid supporters forum):
Significant Traffic Declines For Short Search Terms

Thursday, June 12, 2008

Link Juicy - Advanced Link Building - An Interview With Fantomaster

Excellent two-part interview with Fantomaster on advanced link building, don't miss this one:

Part One: Advanced Link Building - An Interview With Fantomaster

AND

Part Two: Advanced Linking Interview With Fantomaster

Yoast - WordPress: The Definitive Guide to High Rankings for Your Blog

Detailed guideline for getting the most out of your WordPress blog visibility online:
WordPress: The Definitive Guide to High Rankings for Your Blog

Search Engine People - 22 DoFollow Social Media Sites Offering Profile Links

Another good article listing social media sites you can use to for profile link building:
22 DoFollow Social Media Sites Offering Profile Links

Thursday, June 5, 2008

SEMJ.org - Search Engine Marketing Journal

SEMJ.org is a search engine marketing journal accepting white papers for publication in their print journal to be distributed at various search engine conferences. I am an editor for SEMJ.org and have written a paper on link building for the first publication. There are a number of high profile search engine marketers who are editors of this organization. Look for the print version of SEMJ at SES San Jose in August 2008:
SEMJ.org - Search Engine Marketing Journal

Search Engine Guide - Deep Links: Web Users Want What They Want And They Want I Now!

Another great link building article from Jennifer Laycock of Search Engine Guide, this article is about the importance of gaining backlinks to deep links on your website:
Deep Links: Web Users Want What They Want And They Want I Now!

Word of Mouth Marketing Blog - Negative Comment About Your Brand? What To Do!

Good article about online reputation management with detailed steps to follow to combat negative comments:
Negative Comment About Your Brand? What To Do!

Thursday, May 29, 2008

Jim Boykin's Blog - The Achilles Heel of Free and Natural Links

Good article on the problems associated with free links and how important anchor text is to good link building:
The Achilles Heel of Free and Natural Links

Search Engine Land - Representing Your Business on the Social Web

Bill Slawski's article on social media and small businesses. Very interesting take on how small businesses can connect successfully online with their customers:
Representing Your Business on the Social Web

Hamlet Batista dot Com - Do we follow? A Look At The Notorious Nofollow Attribute

Article covering the debate about Google's rules regarding the nofollow attribute for paid links and PageRank sculpting:
Do we follow? A Look At The Notorious Nofollow Attribute