Search Engine Guide - Targeting Conversions and Traffic with Long Tail Writing

Another great article from Search Engine Guide with the topic of long tail writing:
Targeting Conversions and Traffic with Long Tail Writing

Search Engine Land - Tools For Engaging In Social Media

Detailed post on tools helpful for tracking your social media marketing campaign:
Tools For Engaging In Social Media

SEM PDX - Think Outside the Link

Clever article detailing different ways to think outside the box when it comes to link building:
Think Outside the Link

Smackdown - Sitelinks at #60 - A Warning Shot From Google

Very interesting Google info shared here relating to a -60 penalty for paid links in Google's search results:
Sitelinks at #60 - A Warning Shot From Google

Slightly Shady SEO - 7 Tips for the Paranoid SEO: Masking Your Intentions

Always interesting to see SEO from a different vantage point. Even if you don't use certain techniques it is good to know about them and learn from them:
7 Tips for the Paranoid SEO: Masking Your Intentions

Marketing Pilgrim - 16 Great Ways To Approach Social Media Marketing - A Beginner’s Guide

Good beginner's guide for SMM. I haven't dived totally into SMM and still have an affinity for good old fashioned link building, but the tips here are helpful:
16 Great Ways To Approach Social Media Marketing - A Beginner’s Guide

HamletBatista.com - Link Mass: How To Determine How Much Effort It Takes To Rank For Any Particular Keyword Phrase

Another very detailed link building post from Hamlet Batista, a great deal of good link building information in included in this article:
Link Mass: How To Determine How Much Effort It Takes To Rank For Any Particular Keyword Phrase

Google Webmaster Central Blog - Best Practices When Moving Your Site

Post covers Google's best practices for moving your website, some helpful tips included here:
Best Practices When Moving Your Site

Search Engine Journal - 55 Quick SEO Tips Even Your Mother Would Love

Good reminder list of known optimization tips. Probably a few I don't totally agree with and many I do agree with. That i what is interesting in the search marketing world, we all see things in a different way:
55 Quick SEO Tips Even Your Mother Would Love

SEOBook - Rank Checker Tool for Firefox

Handy open source rank checking tool created by SEOBook, access from your Firefox browser. Check out the advanced features available:
Rank Checker Tool for Firefox

SEOlogs.com - View Public Stats for Thousands of Web Sites

The author shares his search techniques for finding Statcounter statistics online:
View Public Stats for Thousands of Web Sites

Netconcepts - SEO Title Tag 2.1.3 for WordPress

Nifty plugin tool to SEO your title tags in WordPress:
SEO Title Tag 2.1.3 for WordPress

SEOmeter.com - What Determines Search Engine’s Crawl Rate?

Good info in this post on what factors are involved in determining search engine crawl rates:
What Determines Search Engine’s Crawl Rate?

Search Engine Journal - Six Explosive Organic & Paid Link Building Tips

Good link building tips, especially liked the relevancy paragraph and his take on finding different related verticals through directory structure:
Six Explosive Organic & Paid Link Building Tips

Marketing Pilgrim - 12 Reputations Every Company Should Monitor Online

Interesting article on reputation with some ideas on how to manage the good and bad of your company or client reputation online:
12 Reputations Every Company Should Monitor Online

Nick Wilsdon - Reputation Management Explosion in 3…2…1…

Interesting discussion of the new SEMCompare website allowing customers of search engine marketing companies to rate their services:
Reputation Management Explosion in 3…2…1…

Google Analytics Data Sharing

If you are using Google Analytics and haven't done so already you might want to set your data sharing setting. I believe the default on this is to share your analytics information. Go to your analytics dashboard, click on the dashboard analytics sharing link (Edit Account and Data Sharing Settings) and choose "do not share" if you do not want your analytics information shared with Google. There is also an option to share with Google benchmarking and Google products or Google products only.

Google's Analytics Data Sharing Options FAQ states it will limit some of the tools that are available if you choose not to share your analytics information:
>>If you select "do not share my Google Analytics data" in your data sharing settings, you will not be able to use benchmarking and may not have access to specific ads-related features such as Conversion Optimizer.

Here's more info on how the data sharing works:
Google Analytics Data Sharing Options

Bruce Clay - Local Search Engine Optimization Doesn’t Exist

Great take on using local optimization for your web pages. Lisa Barone's article seems like a no brainer. You should always include local information in your web pages to gain local search engine traffic, and I agree, it should be part of what you do for any search engine optimization project:
Local Search Engine Optimization Doesn’t Exist

Search Engine Guide - 8 Factors to Cover in a Competitive Analysis

Good article covering areas to focus on for competitive analysis of your online competitors:
8 Factors to Cover in a Competitive Analysis

Palmer Web Marketing - 25 Ways to Optimize for Local Search

Informative post on local search with some good tips for localized SEO:
Palmer Web Marketing - 25 Ways to Optimize for Local Search