Interesting take on the possibly that Google is now penalizing some sites that set up gifts for reviews with links. Since this is one of the oldest traditional marketing techniques adapted online it seems like a penalty that would be a hand edit not automated by Google. How difficult would it be to decide what is a gift review? Time will tell:
Are Google Now Penalising “Free Gift” Blog Reviews?
Friday, November 7, 2008
SEOptimise - Are Google Now Penalising “Free Gift” Blog Reviews?
Friday, October 31, 2008
SEO 2.0 Blog - The 7 Simplest Ways To Lower Your Bounce Rate and Get More Conversions
List of seven ways to help your bounce rate lower and increase conversions:
The 7 Simplest Ways To Lower Your Bounce Rate and Get More Conversions
That Pam Chick Blog - Scary SEO 2008 Presentation: Dealing with Unhappy Clients
Good outline of specific steps to take when dealing with an unhappy client:
Scary SEO 2008 Presentation: Dealing with Unhappy Clients
Get Elastic The Ecommerce Blog and Adviso Blog - New Features of Google Analytics
Detailed accounts of the new Enterprise Class features offered by Google Analytics, the Get Elastic post has video instructions included:
Get Elastic The Ecommerce Blog - New Google Analytics Segmentation Feature Rocks for Ecommerce
New Google Analytics Segmentation Feature Rocks for Ecommerce
Adviso Blog - Google Analytics rolls out Enterprise Class Features
Google Analytics rolls out Enterprise Class Features target="_blank"
Friday, October 17, 2008
Eric Lander's Blog - Google Sitelinks Research, Examples, Theories and Best Practices [Project Big Water]
Detailed article on theories behind Google sitemaps and how links are selected:
Google Sitelinks Research, Examples, Theories and Best Practices [Project Big Water]
Winning the Web - The 3 Strategies of Link Building - Why & How You Build Links
Good overview of the three main strategies most marketers focus on when building links:
The 3 Strategies of Link Building - Why & How You Build Links
Marketing Pilgrim - Free Online Reputation Management Beginner’s Guide
Good list of tools to help you manage your online reputation:
Free Online Reputation Management Beginner’s Guide
Friday, October 10, 2008
Search Engine Guide - A Case Study of SEM Campaign Failure and Client Refunds
Interesting case study of unhappy clients in two separate PPC campaigns and how they were resolved:
A Case Study of SEM Campaign Failure and Client Refunds
SEOMozBlog - Link Forensics: Finding Shady Links Before Taking on New Clients
Good article on checking the previous SEO for prospective clients, some good advice on links checks and discovery of cloaking techniques:
Link Forensics: Finding Shady Links Before Taking on New Clients
Friday, October 3, 2008
Search Engine Land - Linked, Tagged, Tweeted, and Feeded - Three Real Time Link Trackers
Eric Ward discusses the techniques he uses to track newly created links for his clients:
Linked, Tagged, Tweeted, and Feeded - Three Real Time Link Trackers
BlogWell - Telstra’s BigPond Team on Twitter - Big Twits
Interesting case study on the wrong way for a corporate company to use Twitter:
Telstra’s BigPond Team on Twitter - Big Twits
Friday, September 26, 2008
Fantomas - Search Result Hand Jobs: The SEO Implications
Analysis of the role Google raters may have in Google's search engine results:
Search Result Hand Jobs: The SEO Implications
High Rankings - SEO Is Not a Last-Ditch Effort
Nice overview of the time it takes for SEO to work suggesting businesses not rely on SEO only as a fast save for their business suffering from current economical problems:
SEO Is Not a Last-Ditch Effort
Friday, September 19, 2008
Entrepreneur.com - The Inner Secret To Social Media With Guru Brent Csutoras
Great interview with social media expert Brent Csutoras, some real gems available in this interview:
The Inner Secret To Social Media With Guru Brent Csutoras
I'm including a Search Engine Land article by Brent Csutoras with a list of tools for social media work as well:
Search Engine Land - Tools For Engaging In Social Media
Webmaster World - More Details on Google's Human Evaluators
Interesting Webmaster World thread on Google's human evaluators and how this affects the search engine results for SEOs:
More Details on Google's Human Evaluators
I'm also including a link to Google's blog with a post about Google's use of evaluators:
Search evaluation at Google
Dave Naylor Blog - Are Blogs a waste of time in Google now
Discussion about blogs and how they are faring from the link wars in Google search engine results:
Are Blogs a waste of time in Google now
Thursday, September 11, 2008
Entrepreneur.com - SEO Mastermind Aaron Wall Brings Bad News
Good interview with Aaron Wall by Jon Rognerud, covers quite a bit of advanced SEO information and advice:
SEO Mastermind Aaron Wall Brings Bad News
Search Engine Journal - Div ID=”Header” Different SEO Tactics
Good information about yet another tactic some SEOs use to add in keywords for value:
Div ID=”Header” Different SEO Tactics
High Rankings Advisor - Measuring Success Beyond the Search Engines
Good article by Jill Whalen covering specifics of Google Analytics and Google Webmaster tools. This is one of my favorite tools, you don't see enough articles covering Google Analytics and Webmaster tools so this is refreshing to see:
Measuring Success Beyond the Search Engines
Thursday, August 21, 2008
Search Engine Journal - 5 FireFox Extensions to Enhance Link Analysis in Yahoo
Good list of FireFox extensions for use in link building work including Yahoo information:
5 FireFox Extensions to Enhance Link Analysis in Yahoo