Interesting case study of unhappy clients in two separate PPC campaigns and how they were resolved:
A Case Study of SEM Campaign Failure and Client Refunds
Friday, October 10, 2008
Search Engine Guide - A Case Study of SEM Campaign Failure and Client Refunds
SEOMozBlog - Link Forensics: Finding Shady Links Before Taking on New Clients
Good article on checking the previous SEO for prospective clients, some good advice on links checks and discovery of cloaking techniques:
Link Forensics: Finding Shady Links Before Taking on New Clients
Friday, October 3, 2008
Search Engine Land - Linked, Tagged, Tweeted, and Feeded - Three Real Time Link Trackers
Eric Ward discusses the techniques he uses to track newly created links for his clients:
Linked, Tagged, Tweeted, and Feeded - Three Real Time Link Trackers
BlogWell - Telstra’s BigPond Team on Twitter - Big Twits
Interesting case study on the wrong way for a corporate company to use Twitter:
Telstra’s BigPond Team on Twitter - Big Twits
Friday, September 26, 2008
Fantomas - Search Result Hand Jobs: The SEO Implications
Analysis of the role Google raters may have in Google's search engine results:
Search Result Hand Jobs: The SEO Implications
High Rankings - SEO Is Not a Last-Ditch Effort
Nice overview of the time it takes for SEO to work suggesting businesses not rely on SEO only as a fast save for their business suffering from current economical problems:
SEO Is Not a Last-Ditch Effort
Friday, September 19, 2008
Entrepreneur.com - The Inner Secret To Social Media With Guru Brent Csutoras
Great interview with social media expert Brent Csutoras, some real gems available in this interview:
The Inner Secret To Social Media With Guru Brent Csutoras
I'm including a Search Engine Land article by Brent Csutoras with a list of tools for social media work as well:
Search Engine Land - Tools For Engaging In Social Media
Webmaster World - More Details on Google's Human Evaluators
Interesting Webmaster World thread on Google's human evaluators and how this affects the search engine results for SEOs:
More Details on Google's Human Evaluators
I'm also including a link to Google's blog with a post about Google's use of evaluators:
Search evaluation at Google
Dave Naylor Blog - Are Blogs a waste of time in Google now
Discussion about blogs and how they are faring from the link wars in Google search engine results:
Are Blogs a waste of time in Google now
Thursday, September 11, 2008
Entrepreneur.com - SEO Mastermind Aaron Wall Brings Bad News
Good interview with Aaron Wall by Jon Rognerud, covers quite a bit of advanced SEO information and advice:
SEO Mastermind Aaron Wall Brings Bad News
Search Engine Journal - Div ID=”Header” Different SEO Tactics
Good information about yet another tactic some SEOs use to add in keywords for value:
Div ID=”Header” Different SEO Tactics
High Rankings Advisor - Measuring Success Beyond the Search Engines
Good article by Jill Whalen covering specifics of Google Analytics and Google Webmaster tools. This is one of my favorite tools, you don't see enough articles covering Google Analytics and Webmaster tools so this is refreshing to see:
Measuring Success Beyond the Search Engines
Thursday, August 21, 2008
Search Engine Journal - 5 FireFox Extensions to Enhance Link Analysis in Yahoo
Good list of FireFox extensions for use in link building work including Yahoo information:
5 FireFox Extensions to Enhance Link Analysis in Yahoo
Search Engine Guide - An End To Ranking Reports Is An End to Analysis
The debate of ranking reports and their value based on the most recent blocking of Web Position Gold on Google:
An End To Ranking Reports Is An End to Analysis
Friday, August 15, 2008
Search Engine Journal - The Huge Collection of Google Analytics Tips
Good number of Google Analytic tool tips, including source code to add to your pages to create specfic results in the analytics program:
The Huge Collection of Google Analytics Tips
Sphinn - Knol Does Indeed Give Pages A Google Ranking Advantage
Very interesting discussion of the new Knol website, similar to Wikipedia, that is Google's new creation. Quite a few back and forths are included between Danny Sullivan and Matt Cutts:
Knol Does Indeed Give Pages A Google Ranking Advantage
Search Engine Land - How To Get New Web Sites To Rank Quickly
Article by Aaron Wall (SEOBook) with some good tips on ranking new websites using long tail keyword phrases to gain traffic competitors are missing:
How To Get New Web Sites To Rank Quickly
Thursday, July 24, 2008
Search Engine Land - The Link Building Kiss of Death
Eric Ward provides some tips regarding contacting websites for links:
The Link Building Kiss of Death
Bruce Clay / The Foush Blog - SES and SMX Advanced 2008
Two interesting takes on the recent SMX Advanced "Give it Up" and SES "Social Media Success" sessions discussing among other things the use of fake profiles for link building and information on grey/black hat techniques used in the industry:
Bruce Clay Blog
SMX Advanced 2008: Give It Up
The Foush Blog
SES & Social Media Strategy: what happened to ethics?! (A rant)
Friday, July 18, 2008
Johnon.com - Google Barters Backlinks to Show The Way
Good article I missed a while back on the nofollow debate and how Google is using posters to their help forums to help themselves:
Google Barters Backlinks to Show The Way