Friday, October 10, 2008

Search Engine Guide - A Case Study of SEM Campaign Failure and Client Refunds

Interesting case study of unhappy clients in two separate PPC campaigns and how they were resolved:
A Case Study of SEM Campaign Failure and Client Refunds

SEOMozBlog - Link Forensics: Finding Shady Links Before Taking on New Clients

Good article on checking the previous SEO for prospective clients, some good advice on links checks and discovery of cloaking techniques:
Link Forensics: Finding Shady Links Before Taking on New Clients

Friday, October 3, 2008

Search Engine Land - Linked, Tagged, Tweeted, and Feeded - Three Real Time Link Trackers

Eric Ward discusses the techniques he uses to track newly created links for his clients:
Linked, Tagged, Tweeted, and Feeded - Three Real Time Link Trackers

BlogWell - Telstra’s BigPond Team on Twitter - Big Twits

Interesting case study on the wrong way for a corporate company to use Twitter:
Telstra’s BigPond Team on Twitter - Big Twits

Friday, September 26, 2008

Fantomas - Search Result Hand Jobs: The SEO Implications

Analysis of the role Google raters may have in Google's search engine results:
Search Result Hand Jobs: The SEO Implications

High Rankings - SEO Is Not a Last-Ditch Effort

Nice overview of the time it takes for SEO to work suggesting businesses not rely on SEO only as a fast save for their business suffering from current economical problems:
SEO Is Not a Last-Ditch Effort

Friday, September 19, 2008

Entrepreneur.com - The Inner Secret To Social Media With Guru Brent Csutoras

Great interview with social media expert Brent Csutoras, some real gems available in this interview:
The Inner Secret To Social Media With Guru Brent Csutoras
I'm including a Search Engine Land article by Brent Csutoras with a list of tools for social media work as well:
Search Engine Land - Tools For Engaging In Social Media

Webmaster World - More Details on Google's Human Evaluators

Interesting Webmaster World thread on Google's human evaluators and how this affects the search engine results for SEOs:
More Details on Google's Human Evaluators
I'm also including a link to Google's blog with a post about Google's use of evaluators:
Search evaluation at Google

Dave Naylor Blog - Are Blogs a waste of time in Google now

Discussion about blogs and how they are faring from the link wars in Google search engine results:
Are Blogs a waste of time in Google now

Thursday, September 11, 2008

Entrepreneur.com - SEO Mastermind Aaron Wall Brings Bad News

Good interview with Aaron Wall by Jon Rognerud, covers quite a bit of advanced SEO information and advice:
SEO Mastermind Aaron Wall Brings Bad News

Search Engine Journal - Div ID=”Header” Different SEO Tactics

Good information about yet another tactic some SEOs use to add in keywords for value:
Div ID=”Header” Different SEO Tactics

High Rankings Advisor - Measuring Success Beyond the Search Engines

Good article by Jill Whalen covering specifics of Google Analytics and Google Webmaster tools. This is one of my favorite tools, you don't see enough articles covering Google Analytics and Webmaster tools so this is refreshing to see:
Measuring Success Beyond the Search Engines

Thursday, August 21, 2008

Search Engine Journal - 5 FireFox Extensions to Enhance Link Analysis in Yahoo

Good list of FireFox extensions for use in link building work including Yahoo information:
5 FireFox Extensions to Enhance Link Analysis in Yahoo

Search Engine Guide - An End To Ranking Reports Is An End to Analysis

The debate of ranking reports and their value based on the most recent blocking of Web Position Gold on Google:
An End To Ranking Reports Is An End to Analysis

Friday, August 15, 2008

Search Engine Journal - The Huge Collection of Google Analytics Tips

Good number of Google Analytic tool tips, including source code to add to your pages to create specfic results in the analytics program:
The Huge Collection of Google Analytics Tips

Sphinn - Knol Does Indeed Give Pages A Google Ranking Advantage

Very interesting discussion of the new Knol website, similar to Wikipedia, that is Google's new creation. Quite a few back and forths are included between Danny Sullivan and Matt Cutts:
Knol Does Indeed Give Pages A Google Ranking Advantage

Search Engine Land - How To Get New Web Sites To Rank Quickly

Article by Aaron Wall (SEOBook) with some good tips on ranking new websites using long tail keyword phrases to gain traffic competitors are missing:
How To Get New Web Sites To Rank Quickly

Thursday, July 24, 2008

Search Engine Land - The Link Building Kiss of Death

Eric Ward provides some tips regarding contacting websites for links:
The Link Building Kiss of Death

Bruce Clay / The Foush Blog - SES and SMX Advanced 2008

Two interesting takes on the recent SMX Advanced "Give it Up" and SES "Social Media Success" sessions discussing among other things the use of fake profiles for link building and information on grey/black hat techniques used in the industry:

Bruce Clay Blog
SMX Advanced 2008: Give It Up

The Foush Blog
SES & Social Media Strategy: what happened to ethics?! (A rant)

Friday, July 18, 2008

Johnon.com - Google Barters Backlinks to Show The Way

Good article I missed a while back on the nofollow debate and how Google is using posters to their help forums to help themselves:
Google Barters Backlinks to Show The Way